We use the Scrum framework, rapid prototyping, and cutting-edge tools and tech to deliver five-star quality on time and on budget.

Dare West Agile process


We use the Scrum framework across all projects. This means we can work as efficiently as possible, but still allow for changes on the fly.

All User Stories go through a process of refinement in our Product Backlog Refinement sprint.  This is where we agree the problem and the solutions.

This is a process of refinement through UX, design and test plans.  And by the end we’ll have discussed everything on multiple occasions both within the team and with the client, so everyone knows exactly what’s being worked on - and in what order.

Agreeing the priority order is a vital part of this process and is where we ask for a lot of input from the client.  We can focus our efforts (as long as it's technically sensible) on the areas that are most pressing for a client.  Perhaps a piece of functionality that requires lengthy regulatory approval, or content pages that need input from lot of areas of the business.  This leads to the most efficient use of time - and a faster route to live.

For each development sprint, we conduct a sprint planning meeting to finalise exactly what we’re delivering. Daily stand-up meetings allow us to communicate progress very effectively, and help us to make sure the current sprint (and the work leading up to the next one) is on track.

Our development processes include stringent test cycles. Iterative development requires constant testing to ensure the product is working perfectly before we can ship it.

At the end of each sprint, once a product increment has been built and tested, we review the work internally to make sure it meets our high standards – and then with the client, to ensure it meets theirs too.

We wrap up each sprint with a retrospective to ensure we’re constantly improving processes and the quality of our output.

Dare West Discovery sitemap


Every project gets up and running with QuickStartUX™ – our shorter, turbocharged take on the standard Experience Planning process.

First, we mix our clients’ knowledge of their business and customers with our own consumer behaviour know-how and expertise in digital experiences to create an Experience Vision – what kind of experience do we want to deliver?  This is a vital first step as it ensures the site is build with solid behavioural principles in mind - that are linked directly to the needs of the users of the site. 

With our direction decided, we move quickly to sitemaps and clickable wireframe concepts that help clients understand how customer journeys will work. This is when we produce the product backlog as a series of user stories – to be refined throughout the delivery process.  We'll also start to create design direction and detailed test plans.

We also come up with a detailed sprint plan, letting the client know delivery dates for fully tested product increments and live launches (staggered, if appropriate). 

This is far more than just a Discovery Phase.  The aim is that Experience Architecture can move seamlessly into the first development sprint with all high priority work signed of ready for development.

Dare West Invision


We like to share work early and often to make sure clients get exactly what they want – using prototyping apps like InVision to bring things to life.

And we’re always hot on the small stuff because we know it’s a big deal to you. Whether it’s following strict brand guidelines (for clients like Barclays), working with clients in regulated industries (like Good Energy or Aviva), or sticking to web compliance standards (something we’re well used to doing on sites like Barclays LifeSkills).

Dare West Wrike Project Management


So everyone knows what they’re doing and can get up to speed any time, we track each project using Wrike.

We like our clients to be part of the process, too. That way they always know what’s going on. Nothing falls through the cracks... because there are no cracks.